Emojis: set rules how to use them in your product 🍿😸👀

Marie Dehayes
Bootcamp
Published in
7 min readMar 7, 2021

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Marie, Designer with a demonstrated history of working in the startup industry, I give you in this article my thoughts on how to properly use emojis in your product to ensure consistency.

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Summary

— History on emojis
— Emojis in Product design
— Emojis usage
— Emojis & Colors

a man holding an emoji in his hands
Photo by Vladislav Klapin on Unsplash

A bit of history on emojis

The smiley was invented in 1963 by Harvey Ball, emoticons became common in the middle of computer scientists during the 1980s. The first emojis were created in 1997 for SoftBank. In 2003, Msn Messenger introduces 30 emoticons, including animated ones. Emojis also started appearing in email services like Gmail in April 2009, or Microsoft Outlook from 2017 and social networks like Facebook, Twitter, or Tumblr.

The word emoji literally means “image” (e) + “letter” (moji). The resemblance to “emotion” is a cross-cultural pun.

Emojis in product design

Why do we use emojis?

It’s a simple and universal way to convey an emotion :

  • MIT Scientists discovered that people can…

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Bootcamp
Bootcamp

Published in Bootcamp

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Marie Dehayes
Marie Dehayes

Written by Marie Dehayes

Brand designer & Photographer 🌊

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